OTI

OTI · Open To Influence

Korean travelers, brought to your hotel.

OTI is a Korean-market marketing agency. We match your property with vetted Korean travel creators and run barter campaigns end to end — you provide the stay, we deliver Korean-language content and reach.

Partner with usSee how it works

What is OTI?

OTI (Open To Influence) is a Seoul-based agency connecting overseas hotels with Korean travel creators. We handle sourcing, vetting, matching and campaign management, so your team can approve and host — nothing more.

Korean-language contentVetted creatorsBarter-based — no upfront cashEnd-to-end managed

What you get per collaboration

A content package across the channels Korean travelers use — plus usage rights for your own marketing.

Instagram

3 Reels + feed posts

YouTube / Shorts

1 video

Naver Blog

1 in-depth review

Naver BlogInstagramYouTubeShorts

How it works

A barter model designed to fit both boutique properties and international chain approval processes.

01

Brief

Share your property, rooms, target season and goals.

02

Review profiles

We propose vetted Korean creators — you approve who visits.

03

Barter agreement

Complimentary stay, no upfront cash. Simple contract, chain-approval friendly.

04

Campaign

The creator stays and produces Korean-language content.

05

Report

Reach, views and saves delivered after publish.

⏱ Please plan ~3–4 weeks ahead for approvals, reservations and contract prep.

Our creator roster

Review suitable profiles before you commit. Full profiles — audience, Korean-audience share and sample work — shared on request.

김

김여행 (DEMO)

@demo_travel_kim

여행82KKR 70%+
맛

맛집탐험 (DEMO)

demo.foodie.blog

맛집45KKR 70%+

Request full creator profiles →

Example work

Representative formats — real deliverables replace these as campaigns run.

Instagram Reel

Beachfront villa tour

≈ 120K views

Naver Blog

3-night stay review

≈ 8K reads

YouTube Shorts

Room & dining feature

≈ 40K views

Where we operate

Pilot collaborations in progress across high-demand Korean-outbound destinations.

Nha Trang
Da Nang
Phu Quoc
Fukuoka

Frequently asked

Get in touch

Tell us about your property and we'll share creator profiles and a proposal. Prefer to chat? Reach us on KakaoTalk, WhatsApp or Zalo.